Marketing News

Cayla Gray Expands Into Ulta Beauty

The company is part of the retailer’s new marketplace spotlighting indie brands.

Indie fragrance brand Cayla Gray officially launched on Ulta.com. The brand is part of the retailer’s new UB Marketplace, an invite-only, curated third-party platform spotlighting emerging and innovative brands. This marks Cayla Gray’s fourth and largest, retail expansion this year and, notably, the brand’s first year pursuing third-party retail distribution. Additional 2025 partners include Scentbird, Anthropologie and FabFitFun.Cayla Gray products available on Ulta.com include:  Perfume...

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